Our Story

Our Story Starts in Zagreb…

From the heart of Croatia, born out of pure passion for health, sport, and a life full of energy.

The idea for Axys sparked when our founder – a training enthusiast obsessed with performance and optimization – came across the work of Wim Hof, the man who dedicated his life to the power of breath and its effects on the body and mind.

That’s when it hit him: breathing is the foundation of everything we do – whether we’re training, sleeping, or simply trying to stay focused during the day. But the real challenge came at night. Unconscious mouth breathing caused snoring, poor sleep, and low recovery. There were no good solutions. Duct tape was uncomfortable and unsafe. Most existing mouth strips were expensive and made for one-time use.

So he decided to build something better.

After 8 months of designing, testing, and improving, the first batch of Axys nasal and mouth tapes was born.

It sold out in just 9 days.

That was our sign — we weren’t the only ones looking for a better way to breathe, recover, and live with more energy.

Since then, Axys tapes have helped thousands of people – from athletes to everyday high-performers – to breathe smarter, sleep deeper, and live stronger.

Our Vision and Philosophy

At Axys, everything starts with the breath — the most fundamental and natural part of life.

We believe that strength, endurance, and focus all begin with proper breathing. Our tapes are just the first step. They’ve already helped thousands improve sleep, training, and daily focus.

But we’re just getting started.

Our mission is to build a powerful, science-backed Croatian sports brand that solves real problems for real athletes – from professionals to weekend warriors.

Axys stands for balance, performance, and quality.

The tapes are just the beginning.

What comes next? You’ll want to stay tuned.